Look development for a 3D project showing the transformation of plastic elements into threads.
Along the way, the art direction changed slightly and we explored various graphic leads.
This was projected on the Brooklyn Public Library facade.
For Superbien
https://www.superbien.studio/
Lead 1
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/6ca7dcdb-2fc1-41ef-9767-812bd49f032a_rw_3840.jpg?h=01fd5634af5e6514f047f41a42dc1cc8)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/01c6b430-df3e-4df4-ac50-2917fbdfd71d_rw_3840.jpg?h=25dd2b7094746ae663c539633f7de1f2)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/713253fc-a09f-40e2-ac86-f0e8f09b4aa6_rw_3840.jpg?h=df73d7b2ebd36a385fb91b51cdf5a9ba)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/bec780f3-7526-4100-be67-a5a8c40a0ab2_rw_3840.jpg?h=ad7c3985d67289af98e691393672ac91)
Variation on Lead 1
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/fc268c31-5b88-49a1-bc7f-f182ce7110e5_rw_3840.jpg?h=f21af83731aad209eab65cbef4ab3d09)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/fb7cc767-3a84-4f08-ab3b-540c3a28503a_rw_3840.jpg?h=52595126acba1d14971cb285f3401007)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/bf4de3ac-7b5a-41a8-8c66-2657aab503ee_rw_3840.jpg?h=b4e7246a8eee4458a85eae0e49b9a9fc)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/b49f44c0-f977-4bf4-870c-6f6d20f0a93d_rw_3840.jpg?h=5e4cf72c754db88d74da11440a7bd53f)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/4a5bddea-977b-47bc-b34f-8e6ca440cd29_rw_3840.jpg?h=a1a0804c5fe86515aa857991ea17df54)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/3218a525-a94b-41bf-ad78-cc8c169e0c88_rw_3840.jpg?h=c0960d9415be9e7324e670c354ac99b4)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/dbdfbf9c-82eb-4cbb-9061-64adb9ca2b24_rw_3840.jpg?h=80dc012859f3262f0be1f004a35b20b6)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/f0eff412-5205-485f-8c01-e5d37d62ca62_rw_3840.jpg?h=5eff6ce098d6f02de1a132a393accf41)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/731b1f3b-ebf2-4743-808c-110bf960ab63_rw_3840.jpg?h=2d56f6a7ad76e8da99a957c3cd90537a)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/9458aa69-ad62-4899-97fe-11b244a33c35_rw_3840.jpg?h=0f7fcaa9a1d4680c44ec26a31508ee44)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/04bdc0a2-34f5-42a8-8f6e-5f7c42b26369_rw_3840.jpg?h=b3d0b749b7b1b461f5bc28107b017b95)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/71da213b-d6bf-4249-bde6-723c3afeb913_rw_3840.jpg?h=06152c6ec94cd864eb9077236b4168c8)
Lead 2
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/4fef955a-33e0-466b-a989-7ab9bc82ee6c_rw_3840.jpg?h=a40906cd5beecaf0dd7c123b4e8e66c0)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/266c1c7e-c475-44a3-b6a6-05714144a943_rw_3840.jpg?h=a7ed55fdce83c3ce97e5d2460eec3288)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/a70021bd-5e90-4100-96d5-26f1983fe902_rw_3840.jpg?h=362bc724af878591c622b6d73684d96d)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/027f0ec2-b49d-4e3f-9914-4904ec0c65e7_rw_3840.jpg?h=2e477dd67c725f0612639b1d89ca3ad4)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/3ed0062f-6ab7-475e-beb1-96c09036dafd_rw_3840.jpg?h=9ea1c5559804b8eccbe0ccb2cdb4374d)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/cee4bb10-a790-4b41-9313-558f5d00e0c5_rw_3840.jpg?h=792f05eb3af99afb0422033b5b50255d)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/58d317b5-b20e-4ba7-94f6-1c619cd17945_rw_3840.jpg?h=82bd6cb581b72598bf83576d05f33754)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/60413bc8-1c35-48d3-98ea-72a3def1a949_rw_3840.jpg?h=f90511805d6fe8dcaaf4c9cfea0f273e)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/5bb050f7-e67f-4339-9864-5b7400cf3187_rw_3840.jpg?h=d568c868e0160b570e410a078f3222a6)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/6beb43c3-dcc0-4070-86f7-584af20b92ea_rw_3840.jpg?h=848ef84675ef9a3203abdbf22b65b02c)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/ea442215-f30e-4d19-a501-d36d1b7e3a7f_rw_3840.jpg?h=13e94e7d7bbc8957587b87767704f34b)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/fdce26f7-cbf3-49bf-9cca-44f94c9edf76_rw_3840.jpg?h=da537e7214aeca6f6639c2f396f689a4)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/91a3113c-2e97-4152-a4d7-daa7dcf7b9c2_rw_3840.jpg?h=54c7b29d873fd2cfc78b705d1eb9ea55)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/07ba2fb8-bbb7-41af-bbaf-47e27bd6e68c_rw_3840.jpg?h=6d5889b93c9b96018384bfbd479526df)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/71eb734c-c9e7-4ce4-9825-537198ab8fcc_rw_3840.jpg?h=60310ddfd4ead70d7e689c66ed9b70ba)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/7d376d92-490d-4931-a000-2bee8b9a3d40_rw_3840.jpg?h=827684e9ec37b358c91e5f8f61132477)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/980907e4-e3ef-40c8-a57b-08eff66d654d_rw_3840.jpg?h=e2d13fd9c6b8501f3b757e1ea7dfe067)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/168070ac-f012-4858-a98e-849d3bc6e884_rw_3840.jpg?h=882aff56deba0298736fd1e09b3af27e)
Lead 3
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/033f9042-c92c-4828-864d-43c7242d8687_rw_3840.jpg?h=1186ef83ecfb45d82bacf94e1ccd1a63)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/6e5bac28-7f9c-4072-a6ad-b2656bb4d6ec_rw_3840.jpg?h=ed57df3218666f4810fea533db12599f)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/4132c047-15e4-4d77-afa2-83f93d1392d3_rw_3840.jpg?h=0d021f9118ee3962159d5e4b0f2d4cf2)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/e45a958f-526e-453d-be42-487cd0296c5d_rw_3840.jpg?h=6887364ee91deb8f0173dfab968af51f)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/d1a12349-f736-4ccc-9bb0-302bcf9242c0_rw_3840.jpg?h=e1212e73ed4de9225c67c85f304a24f3)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/6494fcc3-94d3-4019-be90-a8d04798d30d_rw_3840.jpg?h=35e6881c09d2ab14806c68dcebbef42f)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/fd254914-f924-4c8a-9251-cc761e9c7dac_rw_3840.jpg?h=898c372ca664df0c8ab3162185ea6b28)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/e991c672-e6e7-411b-8cc4-bd43dda0c135_rw_3840.jpg?h=d7ebf9e091ab675e1e7ef7b418fd3de5)
![](https://cdn.myportfolio.com/3131683e8769e359d5b0d4727d6e541a/556ba499-9575-4723-9932-abd3b2c896d1_rw_3840.jpg?h=6bd8a7fb0cc7326853306511935c8a12)